{"id":5950,"date":"2015-11-16T14:04:47","date_gmt":"2015-11-16T21:04:47","guid":{"rendered":"http:\/\/www.snowreporttv.com\/?p=5950"},"modified":"2016-01-19T22:51:05","modified_gmt":"2016-01-20T05:51:05","slug":"do-ski-resorts-lie-about-snow-reports","status":"publish","type":"post","link":"https:\/\/www.snowreporttv.com\/do-ski-resorts-lie-about-snow-reports\/","title":{"rendered":"Do Ski Resorts Lie About Snow Reports?"},"content":{"rendered":"
If you look at a snow report and have ever wondered if the ski resort propaganda machine is in full swing, then you are probably right\u2026 sometimes. <\/span><\/p>\n Snow Report TV was founded on the fact that we didn\u2019t entirely believe everything that we saw about ski resorts releasing their own snow reports, so I guess we were always skeptical.<\/span><\/p>\n There are a few things that we have learned about how a resort reports and here are some tips as to how you can correctly translate \u201cresort speak\u201d to better understand how the resort is looking.<\/span><\/p>\n This one is easy. Snow reporting has become much more honest with the internet and more recently, the rise of social media.<\/span><\/p>\n Surprisingly, resorts still drive their own social media presence which is something we are very surprised about. People still seem willing to accept a resort report over joining a group with more honest reports of conditions. Maybe sometimes you just want to look at it through rose colored glasses? Maybe you\u2019d rather trick yourself to believing that every day on the mountain is awesome and your job sucks. Maybe it justifies your existence and why you hate your job so much?<\/span><\/p>\n Either way, the general public (you and I) can still keep a resort accountable and call \u201cbull s#it\u201d when we see something that doesn\u2019t add up and you better believe resorts get called out all the time.<\/span><\/p>\n So the good news is that this forces resorts to be more honest with their reporting.<\/span><\/p>\n Before resorts became accountable on social media, I know that I became increasingly frustrated with reports that proclaimed snowfall totals and conditions, only to arrive at the mountain and realise it was a gross exaggeration, or wasn\u2019t exactly telling the entire truth. Sometimes they weren\u2019t even lying. They just didn\u2019t give you the full picture. Like trying to sell a car, you tell someone about how well it runs and how it is hard to let go, not the $3000 bill you just got from the mechanic that you don\u2019t want to pay and are trying to offload it.<\/span><\/p>\n We even make fun of understanding resort reports on our about page. In the past, this wasn\u2019t a joke. It\u2019s just how resort reporting was.<\/span><\/p>\n In the past, snowfall readings were taken from locations that resorts knew would benefit from wind drifting and other factors and negatives (ice, wind etc) were conveniently overlooked. It was just really misleading. <\/span><\/p>\nHowever\u2026<\/span><\/h2>\n
Why has snow reporting improved?<\/span><\/h1>\n
The bad old days<\/span><\/h2>\n